Finally, the organization should increase advertising efforts to own the keywords across all search engines. The firm can also concentrate on specific keywords that drive customer traffic and conversion. Some of the measures that the company can adopt include investing in Optimum Content Marketing Strategy (OCMS) and differentiating the organization by targeting and owning long-tail keywords that are unique and uncommon.
should create entry barriers for all the three types of entrants to eliminate competition. The three types of entrants that the firm will face are new competitors in the sector that look for priority placement on search engines, existing firms in the sector that decide to venture into active organic search, and existing businesses that increase their investment in SEO marketing. In response to this threat, the company should conduct continuous competitive intelligence and keyword research to bolster the effects of SEO strategy (Ziakis, Vlachopoulou, Kyrkoudis, & Karagkiozidou, 2019). In line with its aim of increasing online presence to attract more potential customers, unbranded keywords from Variety Design Center Inc.’s SEO strategy will continually face the threat of new entrants competing to appear first on search engines.
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